Brand Identity

Alchemy is a coffee roaster, café, and restaurant in Bangalore that underwent a brand redesign to reflect its evolving identity. The new logo is a contemporary reinterpretation of their existing coffee roaster emblem, preserving heritage while embracing modernity. The brand colors—rich blue and warm brown—evoke the essence of coffee and craftsmanship, creating a refined yet inviting aesthetic. A structured grid and a set of thoughtfully designed icons serve as core brand elements, adding a sense of consistency and visual rhythm.