Brand Identity

ARCA is an indoor-outdoor café in Salem, where design and ambiance seamlessly blend. The brand identity is inspired by natural textures and effortless elegance, featuring bold blue stripes set against a soft sand-colored backdrop. Espresso brown sketches from the café’s daily life add warmth and character, capturing moments of coffee brewing, conversation, and community. This visual language reflects ARCA’s relaxed yet refined atmosphere, inviting people to experience comfort and craftsmanship in every detail.